Write-up by Donald Hood
(1888PressRelease) By 2013 we will see the luxury market in South America explode as groundbreaking boutique hoteliers such as Rogerio Fasano and Aman open game-changing resorts.
I have noticed the future of South America and I advise you to get out your darkest sunglasses simply because this future is as bright as a solar flare. The eyes of the world are on South America, specially as Brazil hosts the region’s initial Olympic Games in 2016.
I will make a case that by 2013 we will see the luxury market in South America explode as groundbreaking boutique hoteliers such as Rogerio Fasano, Aman Resorts, Relais & Châteaux and others generate a new impression: that South America can bring it!
We have found extended ago that the unparalleled natural beauty of South America is as complicated as its nations. From the rainforests of the Amazon, the Atacama Desert and the unspoiled Galapagos Islands, to the majestic peaks of the Andes and the glaciers of Patagonia, the landscape is awe-inspiring, the wildlife spectacular and the differing cultures utterly beguiling. However, we have noticed little sophistication and world-class luxury outside the iconic Orient Express properties. With the exception of a few breakthrough gems such as the Ponta Dos Ganchos Exclusive Resort in Floripa, the Cavas Wine Lodge in Mendoza and the Estrela d’Aqua in Trancoso, which are all affiliated with Relais & Châteaux, South America has disappointed those who have sought to discover the region’s beauty in the highest standards of comfort and luxury.
But right here is the very good news. Over the subsequent year we will see Aman Resorts, St. Regis, The Singular and Fasano among others open new exciting, “game-altering” properties that will compete with anything in Europe or Asia. This breakthrough moment can’t come soon sufficient.
Brazil has been slow to adapt to luxury-until now. In the past, North American agencies seldom arranged trips only to Brazil. The normal in luxury travel was the “South American circuit:” a guided tour for 40 men and women that lasted 3 weeks. You started out in Rio de Janeiro, possibly staying at the Copacabana Palace, then flew to Buenos Aires and Bariloche, crossed the Andes, and stopped in Lima and Machu Picchu just before returning house. What created it a luxury tour had been services like a private guide or a suite instead of a space. But you usually employed the same hotel or resort the economic climate group utilised. There had been no luxurious, extravagant, and custom-made experiences for upscale travelers. “Maybe that is because Brazilians had been not certain what luxury tourism was supposed to be,” Jack Smith, reported in a current Robb Report issue. During the 1970s, when a military junta ruled the country, the government neglected tourism, labeling it as elitist. “When they lastly decided to promote tourism as a way of producing revenue, they did not promote the arts, our museums, our cuisine, or our culture,” Luiz Augusto, president of Rio’s State Syndicate of Tourist Guides told me even though I was visiting the city. The major cause for coming to Rio was the “females”. The ads constantly showed a girl posed seductively in a tanga and saying, ‘come see me in Rio,’” he pointed out. But that has changed.
In Brazil, the Fasano Hotel Group will be the most ambitious more than the subsequent three years. Fasano currently opened a small charming Fasano in Jose Ignacio, Uruguay, this year, adding to their collection of boutique hotels in Sao Paulo & Rio de Janeiro. Fasano now plans to open three far more boutique hotels in Brazil in 2012 & 2013. The 1st will be in Salvador with 75 rooms. With an Art Deco and Art Nouveau style, Fasano will open at the Castro Alves Square, correct in front of the Baia de Todos os Santos. A former headquarters for the “Jornal A Tarde” newspaper, the 1930 developing will undergo a complete renovation, though it will hold its original façade. There will be a roof leading pool overlooking the gorgeous bay. The second Fasano will open in Belo Horizonte, a bustling enterprise city. Supplying 85 rooms in the Liberdade Square, Fasano will be located in the heart of the cultural center of the city, exactly where the main museums are located. The third and possibly the most ambitious will be on the chic beach of Trancoso, Bahia, with 40 rooms and 38 villas. Trancoso is recognized for its gorgeous beach coast with enormous palm trees. Fasano will have its personal private beach, just 1.5 km away from the Quadrado, which is exactly where all the greatest restaurants and shops are situated. This cozy small town, with its narrow streets covered with old pavements, reflects a quaint atmosphere, with 1 story colored houses, making it 1 of nicest destinations in Brazil.
Aman Resorts have plans to open a property in Angra dos Reis, two.5 hours south of Rio by the finish of 2012. The Amanoca Resort will be nestled within 70 acres of beach and with the majority of the resort becoming accessible by paths and golf carts. Developed by the world-renowned and award winning Jean-Michel Gathy of Dennison International. Plans include a 20-suite Amanresort and Spa, sophisticated dining options, private library and customized multi-media theater, beach club with a complete complement of water sport activities. The marina will have devoted crewed yachts exclusive to the resort. Maison Des Reves will be a new Relais & Châteaux boutique hotel in Paraty, a historical UNESCO town 3.five hours south of Rio.
Txai Resorts will open Txai Ganchos in Florianopolis, Santa Catrina in the south of Brazil. The newest project of the Txai chain situated in Florianopolis, a few minutes from Ponta dos Ganchos. A large project which will consist of a five star hotel, residential houses and little studios. The acclaimed philosophy of living and hosting well from such resorts Txai Itacaré has been translated into pure types and then wedged into a preserved area on the Emerald Coast, surrounded by the culture from the Azores, and fishing and sea culture along the Santa Catarina coastline.
In Brazil, occupancy is at 85% or greater. Rio will be supercharged by both the 2014 Rio World Cup and the 2016 Rio Olympics. Brazil is high-priced proper now to Americans due to the rising value of the Genuine versus the Dollar nevertheless neighborhood Brazilians are driving the luxury business. Despite the fact that most of the luxury properties are coming from outside Brazil, local Brazilian Oil Tycoon Eike Batista is dragging Brazil out of the “old Brazil ways” in to the “world’s most thrilling emerging industry”. Actual estate in Rio has grown 385% in the past four years, and Eike Batista almost single handedly reeled in the Olympics with his personal cash, finding “City of God” director to film the presentation that won them the Games. Eike is also restoring Rio’s age old Gloria Hotel in the historical downtown location or Rio.
Argentina, Chile & Peru:
Argentina, Chile & Peru are also seeing wonderful alterations to their luxury markets but have been able to keep the price in-line with the rest of the international market place, creating it easier to sell than Brazil at the moment.
In Argentina we will see a new St Regis in Buenos Aires and Entre Cielos in Mendoza. We lately had an inspection at the Loi Suites in Puerto Iguazu and we were very impressed with the hotel. It is a quite charming property in the Iryapu jungle, surrounded by vegetation and wildlife it is located only 15 minutes from the Argentine waterfalls and 20 minutes from the IGU airport. We certainly believe this would be a very good choice for these who can’t afford the rates at Hotel das Cataratas but still want to get high-level service in a charming 5 star property.
Chile will see the new hotel group known as The Singular open in Patagonia and in Santiago. Ignacio Maza, Vice President Signature Travel Network, recently reported in their intranet blog, the following critique for The Singular Patagonia: The reputation of Patagonia, each Chilean and Argentinean regions, continues to grow. The area has significantly to offer intrepid travelers, like endless landscapes, jagged peaks, gigantic glaciers, spectacular vistas, and a wide range of explorations accessible. Regrettably, the quantity of lodging possibilities is restricted and it can be difficult to locate space in the course of peak season, which runs from November to March, when the weather is mildest and sunniest. The Singular is a new brand that will launch a series of unique, distinct and authentic hotels in a variety of destinations in Chile. The first hotel to open will be The Singular Patagonia. The hotel opens November 1st and is situated in Puerto Bories, at the finish of a sound referred to as Ultima Esperanza. The Singular will function the best and biggest spa in Patagonia, as well as a heated swimming pool. The restaurant will serve 1st-class cuisine from its personal interactive kitchen. So, on days when the climate is stormy or rainy, there will be a quantity of indoor choices to supply your customers, which includes cooking classes, spa treatments, lectures, and check out to the hotel’s own museum featuring a background of the region. The Singular Patagonia will be joining our Signature hotel collection shortly, and we will be initial to function this unique property in North America.
Hotel investments in Peru will reach a historic record in 2011 totaling USD 475.four million, a 324.5 percent rise compared to this year (USD112 million), Peru’s Hotel Society (SHP) reported. Forty-two new hotels will open in 2011 and also in 2012, whilst only 28 hotels will officially open in 2013. Some projects foreseen for next year consist of Westin hotel from Libertador chain, JW Marriot in Cusco and the Westin in Lima. This initial Westin in Peru is a very contemporary hotel and the tallest creating in Lima with a spa, convention space and luxurious suites. According to etravelblackboard.com, Cusco and its surrounding region is also seeing an elevated investment in the luxury sector and 2011 sees the opening of with a new Aranwa Boutique Hotel, a JW Marriot Hotel, and the expansion of the Orient Express owned Monasterio Hotel with a new boutique hotel: Palacion Nazarenas opening by 2012.
The final 5 years has already seen a dramatic rise in boutique and luxury hotels around Cusco: the Hotel Casa Cartagena, the Andean Wings, the Rio Sagrado by Orient Express in Urubamba, Aranwa in Urubamba, the new Luxury Collection Tambo del Inka Hotel from Libertador Hotels, and seven new hotels from the Casa Andina group.
The ‘eco market’ is an additional key region for investment with openings such as the San Agustin Paracas opening by 2012 on the South coast. This new resort, positioned 300 Km south of Lima and close to the Planet Heritage Listed Nazca Lines, will be one particular of the most contemporary ecological resorts and multifunctional hotels in the country. The project consists of 120 rooms in two buildings and will be powered by solar power. Peru posted a 72.four percent growth in the last eight years, which is deemed the finest financial performance in South America, and this year is expected to develop 8.five percent or a lot more.
VIP Tour Group is a Luxury Tour Operator supplying the highest level of tours to South America. We operate with the greatest luxury hotels, private villas and private yachts developing tailor made itineraries throughout South America. VIP Tour Group currently serves Brazil, Argentina, Peru, Chile, Ecuador and the Galapagos Islands.
Michael Eiseman is the founder of VIP Tour Group and proudly serves as a Director of the Brazil Tour Operators Association.